Services / strategy and growth

Digital marketing joined into one strategy that works

We tie SEO, paid advertising, email marketing and content to clear goals, one customer journey and measurement you can trust.

All of it with one point of contact
Measurement before any channel goes live
A proposal within a day
Tell us what is already running →See our work
Digital marketing: Google Ads, Meta ads, SEO and email joined into one funnel to inquiries
11 yearsof work on the web
6markets we advertise in
9,72 %click-through rate for IN2050, July 2026
5,0average rating on Google and Primerjam.si

Trusted by companies across the US, the EU and the UAE

See the work →

From the report · three channels, three months

Simak Keramika: cost per inquiry down by a quarter

  1. Starting point

    A tile retailer with a showroom and an Italian market. Google Ads, Meta ads and email were all running, but nobody looked at them together.

  2. What we did

    We run all three channels at once. Every month we look at what moved and shift budget and keywords on the data, not on a feeling.

  3. Result

    In July 2026, 138 contacts at 2.27 EUR each on 28.8 percent less spend than June. The Italian market produced 72 percent more inquiries, and Google clicks rose 25 percent over three months.

−24%cost per inquiry, in one month
−28.8%spend, for the same volume
+72 %inquiries in the Italian market
99,89 %email deliverability

The numbers come from the monthly report the client received by email. Three consecutive months, not one cherry-picked. Read the full case study →

What we hear from companies already advertising

Four sentences we hear almost every week

It is nearly always the same thing: money goes out across several channels at once and nobody can say which of them brings the orders.

01

We pay for ads with nothing to show

The budget drains every month. Because conversions are not measured properly, nobody knows what any of it does.

02

Every vendor points at the next one

One does the site, another the ads, a third the content. When something breaks, you are the one hunting for the cause.

03

The reports look good, the sales do not come

We get percentages and reach figures that look fine. How many orders came out of it is nowhere in there.

04

We do not know where to start

Everyone advises something different. SEO, ads, social, content. And there is budget for one of them.

If one of those sounds familiar, we deal with it on the intro call: fifteen minutes, no obligation.

Book an intro call →

Why there is no result in the first month

We do not promise a result in the first month

The industry sells fast results because they sound good. With ads the first data really does show in days, but a reliable picture only appears once enough orders have accumulated to compare.

SEO is a matter of months, not weeks. Anyone promising you first place in a month either does not know what they are talking about or is counting on you having paid by then.

If we judge that digital marketing will not return enough at your scale, we say so before the proposal. We also say which channel we do not recommend, even when that means less business for us.

Why the channels must not work separately

  1. The ad bringsa visitor with a question
  2. The site answersthat exact question
  3. Email keeps in touchbecause not everyone buys right away
  4. Measurement closes the loopwe know what produced the order

How we join the channels

A digital marketing agency that sees the whole customer journey

Search for "digital marketing agency" and you get ten offers that read the same. The difference is not the list of channels but whether anyone joins them up. Digital marketing works best when the channels are not each doing their own thing. As a marketing agency we connect online marketing, SEO, Google and Meta ads, content marketing, social media management and email marketing. Performance marketing is pointed at metrics tied to inquiries, sales or another clear business goal.

A digital marketing strategy
SEO and content marketing
Google and Meta advertising
Email marketing automations
Social media management
Analytics and reporting
Let us look at what you already have →

The basics

What digital marketing is

Digital marketing is not one channel but several joined around a single buying journey. SEO, ads, content and email either work together or lose money separately.

The most common mistake is not picking the wrong channel but leaving the channels disconnected. An ad brings a visitor to a page that does not answer their question. Or the page convinces them and there is no way for them to leave an address.

The second mistake is measurement. If conversions are set up wrongly, every system optimizes toward the wrong goal. Google and Meta learn from what you tell them, and if you tell them a click is success, clicks are what you get.

So with us the measurement is built before the first channel goes live. Only then do we talk about budget and channels.

From the review to growth you can measure

Four steps from the review to growth you can measure

  1. 1

    Review of where you stand

    We look at what is already running, what is measured and where the buying journey breaks. You get this review even if you decide not to work with us.

  2. 2

    Measurement

    We set up or repair conversion tracking. Without it there is no basis for any budget decision.

  3. 3

    The first channel

    We start where the path to an order is shortest. One channel, not five at once.

  4. 4

    Expansion and reporting

    Once the first channel runs and its contribution is visible, we add the next. We report on orders, not on reach.

You receive an itemized proposal the same day as the intro call, or the next at the latest.

Let us pick the first channel together →

The channels we join up

  • SEOtraffic that does not stop with the invoice
  • Google Adspeople already searching
  • Meta adspeople not searching yet
  • Email marketingthe cheapest repeat purchase
  • Content marketingarticles and copy
  • Measurementto an inquiry, not to a click

Why Aithena

Five reasons, and the first is that one point of contact costs less than four

The most expensive thing in marketing is not the ad. It is the time spent coordinating four vendors.

01

All four sit with the same point of contact.

Site, ads, email and automation with one team. When an ad brings a visitor to a page that does not convert, there is no argument about whose fault it is, because we run both. This is the most common reason people call us.

02

We start with whatever shows fastest.

We do not sell a bundle of every service at once. On the intro call we look at whether the fastest effect for you is in the ads, in the site, or in stopping doing something by hand. The rest follows if it turns out to make sense.

03

The report is for you, not for us.

The monthly report has numbers you can read without us, including the ones that do not flatter us. You hold the access to every account and tool.

04

The small team is deliberate.

There are five of us. You speak with the people running and doing the work, not an account manager forwarding the question. It also means we do not take on more clients than we can handle, and we say so when we are full.

05

We also say what we do not recommend.

If one of the services will not return enough at your scale, we say so before the proposal, not after three months of invoices.

On the intro call we look at where the biggest difference sits for the least input, and say it straight. The proposal arrives the same or the next day.

Book an intro call →
Aithena has been beside me on this business road for years. Always reachable and always willing to help.
Mihaela RupnikTourSlove

What you receive

After the work, you have one plan instead of four vendors.

The channels do not compete with each other. Each has its own role on the path from first visit to inquiry.

01

Immediately

A plan with goals and a budget

We say which channel comes first for your goal and how much a month is worth putting into it.

02

During the work

Measurement before any channel goes live

Measurement goes in first, so that after the first month we are not guessing what produced the inquiry.

03

At handover

One report for every channel

You see the cost per inquiry by channel and the decision on where to add and where to stop.

Book an intro call →

Fit

Let us also say when it is not worth it

We would rather tell you openly when a service is not right for you than have you spend money on something that will not work.

Good fit

Worth doing if

  • you have several channels that do not work together
  • you want one point of contact instead of three vendors
  • you are ready to measure inquiries, not just clicks

Wrong timing

Wait if

  • the budget is below the level at which the channels can work at all
  • you only want execution, with no strategy and no measurement
  • your offer is not yet defined

Questions

Short and clear answers

Answers to the questions we hear most often before an engagement starts.

Question not on the list?

Book a call →+386 70 743 718info@aithena.co

Digital marketing ties SEO, paid advertising, email marketing, content, social media, landing pages and measurement into one strategy.

The choice depends on the goals, the buying journey, the budget and the data you already have. We start with the channels whose business role is clearest.

Yes. We set the goals and metrics, prepare a prioritized plan, run the agreed activity and explain the results regularly.

No. We start with whatever shows fastest for you and add the rest only if it turns out to make sense. We do not sell an everything bundle.

You get the scope, the price and the deadline the same day as the intro call, or the next at the latest. No week of silence.

Numbers you can read without us, including the ones that do not flatter us. Alongside the growth, what we failed to move, and why.

Yes. The ad accounts, the analytics, the domain and the hosting are in your name. If you ever move on, you can, with no negotiation about access.

It depends what we start with. A website runs from 500 to 2,500 EUR, an online store from 1,350 to 4,000, the advanced SEO package is 390 EUR, and ad management is quoted by the number of platforms and markets. All indicative prices are on the price list.

A digital marketing agency joins the channels into one path: the site, the ads, the email and the content. With us that means one point of contact for all of it, and measurement built before the campaigns start, so after the first month we are not guessing which channel produced the inquiry. As a marketing agency we also say when a channel makes no sense for your goal.

From our blog

Three notes, that show how we think

Measurement

Seven metrics of a campaign that works

Seven metrics of a campaign that works, and why most reports measure the wrong ones.

Read it →Conversions

A website that brings in customers

Nine things a page needs, without which all the marketing leads nowhere.

Read it →Automation

How AI changes small businesses

Seven practical ways artificial intelligence cuts down manual work.

Read it →

Book a call

Tell us where you are and we will set up a call

The intro call takes about fifteen minutes. We look at your situation and say what is worth doing first.

You receive an itemized proposal the same or at the latest the next working day after the call, not a week later with different numbers. If we judge that the service is not worth it for you, we say so before the proposal.

  • We reply every day between 9:00 and 21:00 Central European Time
  • No lock-in and no subscription to talk
  • If we cannot help you, we say so straight away

Prefer to call? +386 70 743 718, WhatsApp or info@aithena.co

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