ChatGPT knows nothing about us
Ask about our category and it lists competitors. We are not mentioned, even though we have been doing this longer than they have.
Services / visibility
AI search optimization so that AI systems understand and find you
More and more people ask an assistant rather than Google. AI search optimization, also called GEO, works on whether those systems understand your company, can describe it, and have something accurate to cite.
Structured data and plainly stated facts
Clear, verifiable information
We state the limits too
People ask models, not a search box
Four sentences we hear more and more often
Questions about generative search are new, but they repeat. What they have in common is a company losing control of what machines say about it.
The AI describes us wrongly
It names services we do not offer, or clients that are not ours. There is no form anywhere to correct it.
The AI summary answers instead of us
The user gets the answer in an AI overview and never reaches our site, because we are not one of the cited sources.
We do not know what to do about it
Everyone talks about GEO. Nobody says which specific thing has to change on the site.
If one of those sounds familiar, we deal with it on the intro call: fifteen minutes, no obligation.
Send an enquiry →How you end up inside a language model answer
- Questionsomeone asks ChatGPT, not Google
- The model looks for sourcespages that answer clearly
- Your siteif a machine can read it
- The citationyour name in the answer
How we make you readable to a machine
Search has split in two
A classic result is a list of links a person chooses from. A generative answer is a single sentence in which somebody is named and everyone else is not. The difference matters, because in the second case there is effectively no second place.
This is not a new trick. It is the sum of what an AI system needs before it can understand you at all: a plain definition of the company in visible text, structured data, answers to real questions, and company details that match everywhere they appear.
A quotable definition of the company
Schema.org structured data
Questions and answers in FAQ format
An llms.txt file
Consistent company details across the web
Access for AI crawlers
From a vague description to a citation
From a vague description to being named in the answer
Audit
We record how AI systems describe you today, what they find, and where they are wrong or have never heard of you.
Fixes
We fix the company definition, the structured data and the questions and answers, and make the company details consistent everywhere.
Monitoring
We keep checking whether you are named on the relevant questions and how accurate the description is.
Straight answers
What this is not
The market is new, so it is surrounded by promises nobody can keep.
It is not a guarantee that an AI will recommend you
It is not a paid placement inside AI answers
It is not a replacement for SEO
It is not a one-off fix that stays done forever
From a vague description to a citation
Four steps from the audit to a site a machine can read
- 1
Audit of what machines see
We record what generative search says about you today and what it can actually read on your site.
- 2
Clear and verifiable information
We put plain, quotable definitions into visible text. Hiding them in structured data alone is not enough.
- 3
Structured data and llms.txt
We set up Organization, Service and FAQPage schema plus an llms.txt file at the root of the domain.
- 4
Re-measurement
We ask the same models the same questions again and look at what changed. Where nothing changed, we say so.
You receive an itemized proposal the same or by the next business day at the latest after the intro call.
Send an enquiry →What a language model needs before it will cite you
- A clear description of the servicein sentences, not in advertising phrases
- Answers to questionsphrased the way people actually ask them
- Structured dataso a machine knows what is what
- Verifiable factsnumbers that hold up
Why Aithena
Four reasons, and one of them is that this is not magic
This corner of the industry sells itself as a secret. We would rather say what can be done and what cannot.
We state the limits.
We have no lever on ChatGPT or Perplexity that guarantees a mention. What we do have is a site that is understandable, quotable and consistent. Anyone promising you a place in a model answer is promising something they do not control.
We do this alongside SEO, because it is the same site.
Running it as a separate service alongside existing optimization duplicates the cost. Most of the same fixes help both; the difference is in how the content is written and marked up.
We do exactly what we did to our own site.
This site has llms.txt at the root of the domain, quotable definitions in visible text, questions and answers on every service page, and structured data for the organization, the services and the questions. There is no theory here we have not run on ourselves.
We do not sell a keyword nobody searches for.
We reviewed 291 keywords for the Slovenian market. Terms around artificial intelligence have almost no search volume there, so this is an addition to SEO rather than a replacement for it. In English the volumes are different, and we will tell you which case you are in before the proposal.
On the intro call we run the questions live, look at what generative search answers about you today, and say what can be done about it.
Send an enquiry →What you receive
After the work, AI systems have clearer and verifiable information about you.
More and more people ask ChatGPT or a Google AI overview instead of searching. We work on making the answer about you accurate.
Immediately
We record what AI says about you
We look at what AI systems answer about your company today and where the information is wrong or missing.
During the work
Content and data the models read
We fix the structure, the facts and the answers so a model can summarize them without guessing.
At handover
Tracking of mentions and citations
You get recorded answers from before and after, so you can see what changed.
Fit
Let us also say when it is not worth it
We would rather tell you openly when a service is not right for you than have you spend money on something that will not work.
Good fit
Worth doing if
- customers increasingly ask AI tools about solutions
- content about you already exists and needs sorting out
- you want control over what models say about you
Wrong timing
Wait if
- you do not yet have a basic page stating the facts about your offer
- you expect a guaranteed citation, which nobody can promise
- you target only local customers who pick up the phone
Questions
Short and clear answers
Answers to the questions we hear most often before an engagement starts.
Question not on the list?
GEO stands for generative engine optimization. Classic SEO works on getting your page into the list of links. This works on whether an AI system such as ChatGPT, Perplexity, Gemini or Google AI Overviews understands you, can describe you, and has something accurate to cite.
No. The same foundations, meaning an accessible site, clear structure and real content, serve both. This adds things classic SEO never required, such as quotable statements, structured company data and an llms.txt file.
No, and nobody can. What we can do is remove the reasons an AI system would fail to understand or cite you: a vague company description, missing structured data, content with no direct answers, and inconsistent details across the web.
We track whether AI systems mention you on the relevant questions and how accurately they describe you. Traffic from those sources can also be separated from classic search in GA4.
For companies that buyers research and compare before purchasing. If the decision follows a consultation, a comparison of providers or a request for a recommendation, more and more of those conversations happen inside AI tools.
Quotable definitions in visible text, answers to real questions, structured data for the organization and the services, consistent company details across the web, crawler access, and Bing Webmaster Tools. We also add an llms.txt file, although Google does not use it. Exactly what we did to our own site.
We do it alongside SEO rather than as a separate line. The advanced SEO package with keyword research, competitor analysis and landing page optimization is 390 EUR, and further work is 35 EUR per hour. Indicative prices are on the price list.
From our blog
What we read when writing for models and for people
Book a call
Tell us where you are and we will set up a call
The intro call takes about fifteen minutes. We look at your situation and say what is worth doing first.
You receive an itemized proposal the same or by the next business day at the latest after the call, not a week later with different numbers. If we judge that the service is not worth it for you, we say so before the proposal.
- We reply every day, 9 a.m. to 9 p.m. Central European Time (3 a.m. to 3 p.m. Eastern)
- No lock-in and no subscription to talk
- If we cannot help you, we tell you right away
Prefer to call? +386 70 743 718, WhatsApp or info@aithena.co
Certified
GoogleAI Essentials
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This works better on solid foundations
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The technical foundation and structure this builds on as well.
See the service →Blog automation
Regular content that answers questions is the material AI systems draw from.
See the service →Conversion tracking
So you can separate traffic from AI tools from classic search at all.
See the service →