Services / paid search

Google Ads where we measure inquiries, not just clicks

We point Google campaigns at the searches and the people with real business potential, and measure the result through conversions that are set up correctly. Management starts at €290 a month excluding VAT; the ad budget you pay directly to Google.

Measurement before the first ad
We report on inquiries
We have advertised in six markets
Send an enquiry →See Meta ads as well
Google Ads: a search ad at the top of the results, placements on YouTube and Gmail, inquiries
9.72%click-through rate for IN2050, July 2026
+50%inquiries in one month at IN2050
6markets we advertise in
11 yearsof work on the web

Trusted by companies across the US, the EU and the UAE

See the work →

From the report · Google Ads in six markets

IN2050: 50 percent more inquiries in a single month

  1. Starting point

    Campaigns were running in the US and in five European markets. Inquiries were few and nobody could say how many there really were.

  2. What we did

    We fixed the measurement (three separate causes, one event per submission), cleaned the search terms month after month, and shifted budget toward the markets with cheaper inquiries.

  3. Result

    From June to July 2026, 50 percent more genuine inquiries, cost per inquiry down 11 percent, and a click-through rate of 9.72 percent.

+50%inquiries in one month
−11%cost per inquiry
9.72%click-through rate
73%of submissions were genuine inquiries

The numbers come from the monthly report the client received by email. The two strongest markets were Portugal and Italy. Read the full case study →

What happens to a campaign that is not working

Four sentences we hear almost every week

With advertising it is nearly always the same thing: money goes out and nobody can say how many orders came back.

01

We pay and we see no result

The budget drains every month. Because conversions are not measured properly, nobody knows what works.

02

We get clicks, we do not get inquiries

The report shows nice traffic figures. The phone rings no more than before.

03

We do not know where the money goes

The campaign runs, the invoices arrive, and there is no breakdown by keyword or product.

04

The competition outbids us

The cost per click keeps rising and we cannot tell whether it still pays or we are already losing.

If one of those sounds familiar, we deal with it on the intro call: fifteen minutes, no obligation.

Send an enquiry →

Where the money is most often lost

  • Keywords too broadyou pay for clicks from people who do not buy
  • A generic landing pagethe ad promises one thing, the page says another
  • The wrong objectivethe system optimizes toward the click
  • Nobody is lookingthe campaign runs for months untouched

How we build a campaign

Google advertising with no guessing about what works

We plan Google advertising from the keywords and the offer through to the landing pages. We handle Google Search Ads, Performance Max and remarketing, verify conversion tracking and reallocate budget as the results come in.

Keyword research
Search and Performance Max campaigns
Ad copy and assets
Landing pages built to convert
GA4 and conversion tracking
Regular optimization and reporting
Send an enquiry →

The basics

What Google advertising is

Search advertising on Google means appearing at the moment somebody is already looking for what you sell. Unlike social media you are not interrupting, you are answering a question that has already been asked. Performance Max and remarketing round that out: the first also shows you on YouTube and in Gmail, the second returns to people who have already visited the site.

Which is why intent matters most here. A keyword with plenty of volume that is typed by someone learning about the subject rather than buying will eat the budget and return nothing. The same goes for keywords that are too broad.

The second reason campaigns fail is measurement. If conversions are set up wrongly, Google optimizes toward the wrong goal. The system learns from what you tell it, and if you tell it a click is success, clicks are what you get.

So with us the measurement is built before the first ad, not after the first month when someone asks why there are no orders.

Where the money leaks

We do not promise cheaper clicks

The cost per click is set by an auction your competitors are also in. Anyone promising a lower click price is promising something they do not control.

What we can promise is that the measurement will be right before the first ad runs. Without it Google optimizes toward the wrong goal, because it learns from what you tell it.

If we judge that advertising will not return enough at your scale, we say so before the proposal. At one client, July 2026 produced a 9.72 percent click-through rate and 24 inquiries, which does not mean the same will happen for you.

From the setup to the inquiry

Four steps from the review to inquiries you can measure

  1. 1

    Account review

    We look at what is running, what is measured and where money is being spent to no effect. You get this review even if we do not work together.

  2. 2

    Conversion tracking

    We set up or repair the tracking. It is the one step that cannot be skipped.

  3. 3

    Launching the campaigns

    We start with the keywords a buyer types, not the ones with the most volume.

  4. 4

    Optimization and reporting

    Whatever brings no inquiries gets switched off. We report on inquiries, not on clicks.

You receive an itemized proposal the same day as the intro call, or the next at the latest.

Send an enquiry →

From the click to the inquiry

  1. The searchsomeone is looking for a solution
  2. The admatches that search
  3. The landing pageanswers the same question
  4. The inquirya call or a form

What sets the price

What managing Google Ads costs depends on this

We do not charge the ad budget; you pay that directly to Google. Our management starts at €290 a month excluding VAT; the exact price is decided by the points below.

The form below asks about exactly these things. The more you tell us, the more precise the proposal will be.

Send an enquiry →

The exact figure for your case arrives within a day of the call, itemized and with no hidden costs.

Send an enquiry →

Why Aithena

Five reasons, and they show up in the account, not in the report

With ads, the difference between a good and a bad vendor shows within a month.

01

We measure to the inquiry, not to the click.

A click is not a result. At IN2050 in July 2026, six markets produced 7,304 impressions, 710 clicks and a 9.72 percent click-through rate, which brought 24 inquiries. The last number is the one that counts.

02

If the tracking is not in place, that is what we build first.

At one client, Google Ads showed zero conversions on 318 clicks because tracking had never been configured. The money was going out and there was no data. So in every account we check the measurement first and only then add budget.

03

The ad account stays yours.

We set it up in your name and on your payment method. The history, the audiences and the data stay with you even if we stop working together. We do not hold client accounts on our side.

04

We say when Google Ads is the wrong choice.

If nobody searches for your service, or a click costs more than a customer is worth to you, we say so before the proposal. Sometimes the right answer is Meta, sometimes SEO, sometimes a better website.

05

Advertising in six markets at once.

For IN2050 we run campaigns in six markets with different languages and different click prices. What works in one country does not carry over by itself, and we do not pretend it does.

On the intro call we look at your account, or judge what is realistic at your budget. The proposal arrives the same or the next day.

Send an enquiry →
Aithena ran our campaigns creatively, flexibly and reliably. They understood the audience.
Tanja ČajavecGriffin

What you receive

After the work you can see what one inquiry actually costs you.

Clicks are not the result. We measure calls, forms and purchases, so you know what is happening to the money.

01

Immediately

Conversion tracking before launch

We check or build the tracking for calls and forms, because otherwise a campaign cannot be judged at all.

02

During the work

Searches with no buying intent are removed

We cut the waste as we go and move the money where the inquiries appear.

03

At handover

An account that stays yours

The account and the data are yours, and the report gives the cost per inquiry, not just a click count.

Send an enquiry →

Fit

Let us also say when it is not worth it

We would rather tell you openly when a service is not right for you than have you spend money on something that will not work.

Good fit

Worth doing if

  • your customers actively search for the product or service
  • you have a site that carries a visitor to an inquiry
  • you want the cost per inquiry, not just a click count

Wrong timing

Wait if

  • the site does not convince, and ads would only speed that up
  • the budget does not allow even a few weeks of campaign learning
  • you cannot handle the inquiries you would get

Questions

Short and clear answers

Answers to the questions we hear most often before an engagement starts.

Question not on the list?

Book a call →+386 70 743 718info@aithena.co

Search research, campaign structure, the ads, the landing pages, conversion tracking, bid management and regular optimization.

We set the budget from the click prices, the region, the seasonality and the sales goals. Before starting we prepare a realistic proposal and separate the media spend from the management fee.

We track the relevant conversions, the cost of acquisition, sales value and return. The measurement is set up through Google Analytics 4 and Google Tag Manager.

The first impression and click data show within days; a reliable read on the cost per inquiry takes two to four weeks, once the campaign leaves the learning phase. At IN2050 in July 2026, a month of advertising across six markets produced 710 clicks and 24 inquiries.

Yes. Taking accounts over is routine for us. The first thing we check is whether the measurement is configured correctly, because that is the most common reason an existing account shows a false picture.

Yours. We set it up in your name and on your payment method, so the history, the audiences and the data stay with you even if we stop working together.

Management starts at €290 a month excluding VAT. The exact price depends on the size of the account, the number of markets and languages, and whether the measurement has to be built first. You receive an itemized proposal the same or the next day after the intro call. Indicative prices for every service are published on the price list.

From our blog

Before you raise the budget, look at what you are measuring

Measurement

Seven metrics of a campaign that works

Seven metrics that show whether the ads are producing or just spending.

Read it →Conversions

A website that brings in customers

Nine things without which even a good ad leads a visitor nowhere.

Read it →

Book a call

Tell us where you are and we will set up a call

The intro call takes about fifteen minutes. We look at your situation and say what is worth doing first.

You receive an itemized proposal the same or by the next business day at the latest after the call, not a week later with different numbers. If we judge that the service is not worth it for you, we say so before the proposal.

  • We reply every day, 9 a.m. to 9 p.m. Central European Time (3 a.m. to 3 p.m. Eastern)
  • No lock-in and no subscription to talk
  • If we cannot help you, we tell you right away

Prefer to call? +386 70 743 718, WhatsApp or info@aithena.co

Send an enquiry →

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