Services / social media

Facebook and Instagram advertising, pointed at sales

We tie Meta campaigns to creative that stops the scroll, the right audience and proper measurement, so the ads produce useful action and not just reach.

Facebook and Instagram together
Several ad versions to test
Measured to the order
Tell us who you sell to →See Google Ads as well
Facebook and Instagram advertising
11 yearsof work on the web
50+websites and online stores delivered
12industries we have worked in
5,0average rating on Google and Primerjam.si

Trusted by companies across the US, the EU and the UAE

See the work →

From the report · Meta ads

Fogy Tartufi: 131 percent more revenue per day

  1. Starting point

    A store selling fresh truffles. Before the ads: 48.70 EUR in revenue and 0.78 orders a day.

  2. What we did

    The ad went live on May 24, 2026 at ten euros a day. We worked on the product in the ad and on keeping the path to purchase short, not on the budget.

  3. Result

    The first eight days: 112.49 EUR of revenue a day (+131%) and 2.13 orders a day (+172%). In July, 30 purchases on 309 EUR of spend, and Facebook became 61.7 percent of the store’s total sales.

+131 %revenue per day after the ad went live
+172 %orders per day
61,7 %of store sales came from Facebook, July
10 €budget per day, throughout

The numbers come from the monthly report the client received by email. A small budget is not the obstacle; the obstacle is an ad pointing at a page that does not sell. Read the full case study →

What we hear about advertising on social

Four sentences we hear almost every week

On Facebook and Instagram, most people are not actively looking for what you sell. So the ad has to stop them first.

01

Nobody sees the posts

Reach has dropped to a few percent of the followers. Without paid promotion a post goes nowhere.

02

We tried running ads ourselves

We hit the Boost button a few times. The money went; what happened, nobody knows.

03

We get likes, we do not get sales

The posts get a response but no orders come out of it. Nobody can say where the path breaks.

04

We do not know what to post

The ideas run out at the third post. After that we post because we have to, not because we have anything to say.

If one of those sounds familiar, we deal with it on the intro call: fifteen minutes, no obligation.

Book an intro call →

Why Facebook is different from Google

  1. Googlethe person is already looking for a solution
  2. Facebookthe person was not looking for anything
  3. The adhas three seconds to say why
  4. The goalso it is measured differently

How we approach Meta ads

Facebook advertising from the idea to the optimization

Advertising on Facebook and Instagram takes more than one audience. We prepare the strategy, the campaign structure, the ads and the test versions, set up the Meta Pixel and the Conversions API, and track what actually happens.

Campaign and audience strategy
Facebook and Instagram ads
Graphic and video creative
Remarketing
Meta Pixel and events
Testing and optimization
Let us look at your audience →

The basics

What Facebook advertising is

Facebook advertising does not answer a question, it raises one. Nobody came looking for your product, so the ad has to create the reason to stop.

That is the essential difference from search advertising. On Google you are found by somebody who already knows what they want. On Facebook and Instagram you have three seconds to tell someone who was looking for nothing why this should interest them.

Which is why the creative decides it here: the image or video and the first line. Targeting matters, but modern algorithms can find the audience themselves if you give them enough good material and measurement set up correctly.

The most common mistake is the same ad for everyone. Someone who does not know you yet needs a different message from someone who already reached the cart.

What a social ad cannot do

Facebook advertising will not rescue a weak offer

If the product or the price does not convince on the page, the ad will not do it for them. Advertising brings people in; it does not fix what greets them there.

Reach is not a result either. A hundred thousand impressions with no orders is a cost, not a success. So we measure to the order, not to the impression.

If we judge that at your scale you would be better served by search advertising, where people are already looking for you, we say so before the proposal.

From the audience to the purchase

Four steps from the material to orders you can measure

  1. 1

    Review and access

    We look at the ad account, the measurement and whatever material you already have.

  2. 2

    Measurement

    We set up event tracking so the path from the ad to the order is visible.

  3. 3

    Several versions

    We prepare a few versions of the ad to test, not one that we would then have to defend.

  4. 4

    Optimization

    Whatever brings no result gets limited or stopped. Whatever works steadily gets scaled gradually.

You receive an itemized proposal the same day as the intro call, or the next at the latest.

We prepare the audience plan →

What we set up before the first ad

  • Audiencesmore than one, so the difference shows
  • Ads and variantssame offer, different approach
  • Meta Pixel and CAPIwithout it the system learns the wrong thing
  • Campaign objectivea purchase or an inquiry

Indicative prices

Facebook, Instagram and Meta Business set upprofiles, the link to the site, the Meta Pixel150 €
Ad managementset by the number of campaigns, markets and how often it is optimizedby proposal
Ad budgetpaid directly to Meta, not to usnot included

Prices exclude VAT; 22 percent is added on the invoice. See the full price list →

What sets the price

What managing Meta ads costs depends on this

Setting the environment up is 150 euros. The monthly management fee is decided by the points below, and the ad budget you pay directly to Meta.

The form below asks about exactly these things. The more you tell us, the more precise the proposal will be.

Fill in the inquiry →

The exact figure for your case arrives within a day of the call, itemized and with no hidden costs.

Book an intro call →

Why Aithena

Five reasons, and the first is the one most often missed on Meta

Meta is cheap for reach and expensive for mistakes. The difference is what you measure and when you stop.

01

We know when an ad is working and when it is not.

At Fogy Tartufi, the first eight days returned around nine euros for every euro in. At another client, six days produced one inquiry at too high a cost, and we said so instead of quietly extending the campaign.

02

The Pixel and the events go in before we launch.

Without a correctly configured Pixel and events, Meta optimizes on incomplete or wrong signals. It is the most common fault we find in accounts we take over, and also the cheapest to fix.

03

We do not delete ad sets or ads.

Whatever does not work gets switched off and renamed so the history stays. Delete it and in six months nobody knows what was already tested or what it cost.

04

We produce the creative.

Photo, video and copy are made by us when they need to be. An ad waiting three weeks for material costs no less than an ad that is running.

05

We say when the budget is too low.

Below a certain daily amount Meta cannot exit the learning phase and the money is spent for nothing. We say so before the proposal, not after the first month.

Tell us what you sell and how much you are willing to put in. On the call we say whether that is enough for the result you expect.

Book an intro call →
Aithena ran our campaigns creatively, flexibly and reliably.
Tanja ČajavecGriffin

What you receive

After the work you know which creative brings the orders.

Reach and likes are not the goal. The goal is an ad that brings someone ready to buy or to ask.

01

Immediately

Measurement in place and the first set of ads

We set up the pixel and the events and prepare the ads in several versions, so the comparison is fair.

02

During the work

We test the message, not just the image

We test the promise, the audience and the format, and stop whatever draws no response.

03

At handover

A winning creative and a clear next step

What remains is a set of ads that work and a figure for what an inquiry costs through Meta.

Book an intro call →

Fit

Let us also say when it is not worth it

We would rather tell you openly when a service is not right for you than have you spend money on something that will not work.

Good fit

Worth doing if

  • the product shows well in an image or a video
  • your offer interests people who are not yet looking for you
  • you are willing to test several messages, not just one

Wrong timing

Wait if

  • you have no content and do not intend to create any
  • you sell only through public tenders or referrals
  • you expect sales in the first week without testing

Questions

Short and clear answers

Answers to the questions we hear most often before an engagement starts.

Question not on the list?

Book a call →+386 70 743 718info@aithena.co

They can appear on Facebook, Instagram, Messenger and partner placements, depending on the objective and the audience.

A clear objective, the offer, access to the ad account, some starting creative material and correct event tracking.

Yes. We write the copy, produce the graphics or the video direction and the test versions, and optimize them against how the audience responds.

It depends on the objective and the industry, but below a certain daily amount Meta cannot exit the learning phase and the money is spent for nothing. On the intro call we give a concrete figure for your case, even when it is higher than you expected. Indicative prices for every service are published on the price list.

The first signs show within days; a reliable judgment takes two to four weeks. At Fogy Tartufi the first eight days returned about nine euros for every euro in; at another client six days produced a single, too-expensive inquiry, and we said so.

Yes. Photo, video and copy are made by us when they need to be. An ad waiting three weeks for material costs no less than an ad that is running.

Yes. The first thing we check is the Pixel and the events, because faulty measurement is the most common problem in accounts we take over, and the cheapest to fix.

From our blog

Before you launch the ads, check this

Measurement

Seven metrics of a campaign that works

Seven metrics that separate a campaign with a result from a campaign with a pretty report.

Read it →

Book a call

Tell us where you are and we will set up a call

The intro call takes about fifteen minutes. We look at your situation and say what is worth doing first.

You receive an itemized proposal the same or at the latest the next working day after the call, not a week later with different numbers. If we judge that the service is not worth it for you, we say so before the proposal.

  • We reply every day between 9:00 and 21:00 Central European Time
  • No lock-in and no subscription to talk
  • If we cannot help you, we say so straight away

Prefer to call? +386 70 743 718, WhatsApp or info@aithena.co

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