Services / content
We write clear, sales-minded, search-friendly copy for websites, online stores, ads and email campaigns.
Rewrite · a sentence from the first version of our own site
"We are a reliable partner with an individual approach and end-to-end solutions that guarantee your company success online."
"You receive the proposal the same or the next day after the call. Scope, price and deadline, straight away, not a week later with different numbers."
Send us one page you think is not selling. On the call we say where the reader is lost →
There is copy, and there are no sales
Copy on a website is not decoration. It is the salesperson who works at night, and together with the offer and the path through the site it decides whether a visitor writes to you or leaves.
It slips every week. When it finally happens it is written in a rush, and it shows.
Our site talks about us. The visitor is looking for an answer to their question, not our resume.
Quality, reliability, an individual approach. Swap the logo and nobody notices a difference.
It is written and published. Whether anybody calls because of it, nobody knows.
If one of those sounds familiar, we deal with it on the intro call: fifteen minutes, no obligation.
Send an enquiry →What we write
How we write
Good web copy answers the reader’s question, explains the difference and points them to the next step. We tie the writing to the user journey, the search intent, the brand voice and a goal that can be measured.
What copy cannot hide
If the offer is unclear or the price is not competitive, copy will not hide it. Well-written copy makes the difference between being understood and not. It cannot sell something a buyer does not want.
We also do not write copy stuffed with keywords. Search engines spot it now, and the reader never gets to the end. Copy has to be understood by a person first.
If we judge that your site does not need new copy but fixes to the visitor’s path, we say so before the proposal.
From the questions to publication
We ask who you sell to, what sets you apart, and which questions you hear on the phone. Those questions are the best foundation for copy there is.
We decide what each page has to achieve and in what order. Copy without structure is just a collection of nice sentences.
We write in your language, not the industry’s. Every sentence has a job or it is not there.
You review the copy, because you know your field better. We work in the corrections and prepare it for publishing.
You receive an itemized proposal the same day as the intro call, or the next at the latest.
Send an enquiry →From the questions to published copy
What sets the price
Copy is billed at 35 euros an hour, or by proposal for a whole set. What that set contains is decided by the points below.
The form below asks about exactly these things. The more you tell us, the more precise the proposal will be.
Send an enquiry →The exact figure for your case arrives within a day of the call, itemized and with no hidden costs.
Send an enquiry →Why Aithena
Copy is not decoration between the images. It is the only part of a page that carries a client to the next step.
Before writing we agree what the paragraph should achieve: a call, an inquiry or a purchase. Beautifully written copy with no job is the most expensive kind of content there is.
We put the problem the way a customer says it on the phone, not the way the industry writes it. Which is why you will not find synergy or end-to-end solutions on this page either.
If we do not have a figure, we do not write one. That applies to your copy exactly as it does to ours. A claim we cannot back is a risk to you, not an advantage.
The keywords sit inside sentences a person reads without stumbling. Clear headings, definitions and answers then make sure search engines and AI systems understand it too.
Send us one page you think is not selling. On the call we say where the reader is lost.
Send an enquiry →What you receive
Most copy describes the company. The copy that sells says what changes for the client.
Immediately
We listen to how customers talk about you and find the promise you can actually keep.
During the work
We set the order of the messages first and write second, which is why the page leads to an action.
At handover
You get copy for the site, the ads and the email, all written in the same voice.
Fit
We would rather tell you openly when a service is not right for you than have you spend money on something that will not work.
Good fit
Wrong timing
Questions
Answers to the questions we hear most often before an engagement starts.
Question not on the list?
Copy for websites and online stores, landing pages, ads, email campaigns and SEO articles.
If agreed, we include search-intent analysis, the core topics, the heading structure, internal links and the meta data.
Before writing we collect examples, get to know the audience and settle the style. The copy is then tuned to your feedback.
Yes. The keywords go inside sentences a person reads without stumbling, and the copy is structured with clear headings and answers so search engines and AI systems understand it too. First, though, we check whether the keyword is searched at all.
As much as it takes for the reader to reach the next step. We do not measure length in characters but in whether the page does what it was built for.
Yes. It is often the faster and cheaper route compared with writing from scratch. Send us one page you think is not selling and on the call we say where the reader is lost.
Copy for a presentation site usually takes a few days once the goal of each page and the tone are agreed.
Content is billed at an hourly rate of 35 euros, or as part of a website build where the basic copy can be included. Indicative prices are on the price list.
From our blog
Book a call
The intro call takes about fifteen minutes. We look at your situation and say what is worth doing first.
You receive an itemized proposal the same or by the next business day at the latest after the call, not a week later with different numbers. If we judge that the service is not worth it for you, we say so before the proposal.
Prefer to call? +386 70 743 718, WhatsApp or info@aithena.co
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