Our ads look like ads
Nice studio, nice lighting, no views. People recognize them and skip.
Services / creative
UGC video in the style of real users
Short clips shot the way real users shoot: product in hand, a phone, an honest tone. For Meta, TikTok and Instagram, where people skip a polished ad and watch a recommendation.
A pack of up to five videos for 205 euros
Script, shoot and a cut for every network
If we run the ads too, we test and keep what works
What we hear about video
Four sentences we hear almost every week
Creative that looks unmistakably like an ad often loses attention in the first second. So we test the UGC style as one of the versions, not as the only one.
We have nobody to put in front of a camera
The owner will not, the staff will not, the customers have no time.
One video, one format
A clip made for the website does not work on TikTok. Each network would need its own.
We do not know which video works
We publish three and measure nothing. Next time we are guessing again.
If one of those sounds familiar, we deal with it on the intro call: fifteen minutes, no obligation.
Send an enquiry →From the product to a video running in ads
- Scriptwhat gets said in the first three seconds
- Shoota phone, daylight, an honest tone
- Cutsvertical, square, horizontal
- Testin ads on a small budget
- Keepwhat works, switch off the rest
What we do
Script, shoot, cuts and a test in the ads
We write a script whose first line holds the eye, shoot it in a user’s style rather than a studio’s, and cut every video for Meta, TikTok and Instagram. If we run your ads too, we test it on a small budget and keep the one that works. For Magnesium Diasporal we produced a TV spot with AI that aired on TV Slovenija 2; when a shoot is not possible we can make part of the material another way, and we say in advance where the limit is.
A script built around the first three seconds
Shot in a user’s style, not a studio’s
Cuts for Meta, TikTok and Instagram
Captions, because it is watched without sound
A test in the ads, and a report
New versions out of the same shoot
From the brief to a video in the ads
Five steps from the product to a clip that runs
- 1
What you sell and to whom
We agree who is watching and what they have to hear in the first three seconds. Without that the video is handsome and empty.
- 2
Script and versions
We write three to five short scripts with different openings, to test which one holds the eye.
- 3
Shoot
A phone, daylight, an honest tone. We shoot several openings and several endings, because one day yields several videos.
- 4
Cuts and captions
Every video vertical, square and horizontal, with captions, because most people watch without sound.
- 5
A test in the ads
On a small budget we test every version, keep the one that works and build new ones from it.
A pack of up to five videos is 205 euros; each extra video of up to ten seconds is 60 euros. The price is published because we have no reason to hide it.
Send an enquiry →What UGC video is not
It is not a fake review and it does not rescue a bad product
UGC is a style, not a deception. We do not write invented testimonials and we do not claim the person on camera is a customer when they are not. Where someone is hired, it is an ad and it is labeled as one. An ad labeled wrongly is a legal problem, not an algorithm problem.
Video also does not fix a product people return, or a page that does not convert. If that is where the problem sits, we say so instead of shooting more versions.
A video that is never tested in ads is guesswork. If we run your ads too, we test it with measurement first and put the result in the report. For the ads themselves, see Meta advertising.
Where UGC video works best
- Meta adswhere a polished ad gets skipped
- TikTok and Reelswhere the user style is the norm
- The product pagea video beside the buy button
- Customer testimonialsfilmed, not transcribed
What sets the price
What a UGC video costs depends on this
A pack of up to five short videos is 205 euros; each extra video of up to ten seconds is 60 euros. Anything beyond that is decided by the points below.
The form below asks about exactly these things. The more you tell us, the more precise the proposal will be. Indicative prices for every service are on the price list.
Send an enquiry →The exact figure for your case arrives within a day of the call, itemized and with no hidden costs.
Send an enquiry →Why Aithena
Four reasons, and the first is that the price is published
Everyone sells video. Few say what it costs or how you would know whether it works.
The price is published.
205 euros for a pack of up to five videos, 60 euros for an extra one. There is no hidden line for cuts and captions, because they are part of the job.
We test rather than guess.
When we run the ads too, every video goes into a test on a small budget with measurement. We keep the one that works and build new ones from it. That is the difference between a video and content.
We shoot for the places the video will run.
Vertical for TikTok and Reels, square for Meta, horizontal for the site. One shoot produces material for several months.
We say when video is not the answer.
If the page does not convert or the ads are not measuring, a new video will not help. We say so before the proposal.
Tell us what you sell and where you advertise. On the intro call we say how many videos and which versions you need for a first test.
Send an enquiry →Aithena ran our campaigns creatively, flexibly and reliably. They understood the audience.
Tanja ČajavecGriffin
What you receive
After the work you have videos that do not look like ads.
People trust a recommendation more than an ad. We shoot content that sounds like one and is measured at the same time.
Immediately
Scripts and casting
We settle the messages and who appears, so the shoot is not improvised.
During the work
Several videos from one shoot
The same day yields several versions for different formats and different promises.
At handover
Videos ready for the ads
You get the files with captions and the data on which version performed best in the ads.
Fit
Let us also say when it is not worth it
We would rather tell you openly when a service is not right for you than have you spend money on something that will not work.
Good fit
Worth doing if
- you advertise on Instagram or TikTok and the ads look like ads
- the product can be shown in use
- you are willing to test several versions of the message
Wrong timing
Wait if
- you do not want anyone in front of a camera
- the product cannot be shown, because the service has no visible part
- you need one single video for one single channel
Questions
Short and clear answers
Answers to the questions we hear most often before an engagement starts.
Question not on the list?
A short clip in the style of content users post themselves: product in hand, a phone, daylight, an honest tone. It works in ads because people do not immediately recognize it as an ad, so they watch it.
Your people, us, or someone hired. For each option we say what it means for authenticity and for how the ad has to be disclosed.
A pack of up to five short videos is 205 euros; each extra video of up to ten seconds is 60 euros. Above that, the price is set by who appears, the location and the number of products. Indicative prices are on the price list.
Yes. You get each video vertical, square and horizontal, with captions, because most people watch without sound.
We test them in ads on a small budget and measure. You get a report on which one held attention and which one led to a purchase.
Yes, as long as the video is disclosed as an ad and does not claim the person is a customer. Mislabeling is a legal problem, so we do not do it.
The script in a few days, the shoot in one day, the cuts and captions a few days. Usually two weeks to the first test in the ads.
Book a call
Tell us where you are and we will set up a call
The intro call takes about fifteen minutes. We look at your situation and say what is worth doing first.
You receive an itemized proposal the same or by the next business day at the latest after the call, not a week later with different numbers. If we judge that the service is not worth it for you, we say so before the proposal.
- We reply every day, 9 a.m. to 9 p.m. Central European Time (3 a.m. to 3 p.m. Eastern)
- No lock-in and no subscription to talk
- If we cannot help you, we tell you right away
Prefer to call? +386 70 743 718, WhatsApp or info@aithena.co
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