Notes and ideas

Advice for a better presence online

Practical advice on websites, marketing, sales and artificial intelligence.

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Fresh from the Aithena team

How AI changes small businesses

How AI changes small businesses

Seven practical ways to respond faster, cut manual work and bring AI into everyday processes safely.

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A website that actually sells

A website that actually sells

Nine things that tie together a clear offer, a good experience, trust, SEO and conversion tracking.

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Seven metrics of a campaign that works

Seven metrics of a campaign that works

Which numbers show the real effect of advertising, and how to tie them to inquiry quality, sales and return.

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